Live events

What is live streaming?

Live streaming is a new way for brands to communicate and create links with their audience. In particular, it makes it possible to widely distribute different content formats and to optimize the possibilities of interaction with its audience. This more user-friendly and engaging format makes it possible to give real added value to the messages that businesses want to broadcast.

What is the principle of live streaming?

The principle of Live streaming consists of a live recording of audio or video content on the internet, via specialized platforms. Users can watch or listen to live or recorded content, depending on the options offered by the platform. Content can be streamed from a computer or mobile device with a stable internet connection.

Live streaming videos or live performances have become popular with the emergence of platforms such as Twitch for live video games, YouTube Live for live videos, and Facebook Live for live videos on social networks. Users can also use third-party streaming software to stream their content across different platforms at the same time.

There are various types of content that can be broadcast live, such as concerts, television shows, conferences, sporting events, online courses, etc. Users can interact live with broadcasters using features like live comments and polls.


What are the benefits of live streaming?

Organize a live streaming event has a number of advantages, including:

  • It allows Reach a wide audience and geographically scattered by broadcasting live on the Internet, without geographical limits.
  • It offers a real-time interactivity with viewers, who can ask questions and participate in live polls.
  • It can be used for a variety of activities, such as concerts, TV shows, conferences, online courses, sports events, video games, and more.
  • It can be used for distance learning or for professional conferences.
  • It allows a live event streaming more economically than traditional media, using affordable hardware and software.
  • It allows a live streaming video on social networks, offering additional visibility to the brand or company.

On which platforms can you broadcast your live streaming events?

There are several platforms on which you can broadcast your live streaming events, their choice will depend on the type of audience you want to target.

Among the existing live streaming platforms, we can mention in particular:

  • Teams Live Event or Webex : allow you to broadcast a live video streaming of your conferences and corporate seminars around the world, via a single link and without geographical limits
  • YouTube Live : For live streaming on the YouTube video platform, with personalization and monetization options.
  • Facebook Live : Consists of broadcasting live on the social media platform Facebook, with live interaction options.
  • Twitch : is a popular platform for live video games, with monetization options for streamers.
  •  Instagram Live : allows you to broadcast all of your events on the platform and to generate live interactions.
  •  LinkedIn Live : allows you to broadcast several more formal content formats such as interviews, conferences and to set up question and answer sessions with your audience.

There are also professional streaming platforms like Wowza, Livestream, or Ustream. That offer advanced features for businesses and organizations. These platforms allow broadcasting on different channels at the same time (website, Facebook, YouTube, etc.) with monetization tools, personalization options, and improved security features.


Why use professionals to create your live streaming videos?

Using professionals guarantees you better quality broadcasts. Indeed, we have the necessary skills and equipment to guarantee qualitative broadcasting, especially in terms of image and sound.

By calling on us, you will benefit from our skills in terms of production techniques to improve the user experience, like live animated graphics, subtitles, or smooth transitions.

We can also assist you in planning and promoting your live events in order to: maximizing your visibility and the engagement of your audience.

Do not hesitate to Call on Mogador studios to capture your live streaming events and allow you to focus on your content and message, while our teams of experts take care of the technical part.

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